How to optimize Facebook and Instagram ads

Optimize your Facebook and Instagram Ads so you get the best results even with a limited budget

How will this Quick Win help me and my business?

As Facebook and Instagram become increasingly crowded, it’s getting far harder to stand out from your competitors and get the attention of your target audience. This Quick Win will help you to think strategically, running campaigns that position you clearly, address your audience’s pain points, clearly differentiate you from your competitors, and ultimately present an offer that resonates with your audience.

What will I learn?

This Quick Win has been designed to make an immediate impact on your Facebook and Instagram campaigns, so that your ads get noticed by your audience, and convert into traffic, leads, inquiries, and sales. Marketers who have experienced some success with Facebook and Instagram advertising will learn how to use a more focused and strategic approach to improve their results.

What will I learn and how is this Quick Win structured?

This Quick Win is structured into the following steps:

• Finding customer pain points
• Deciding on your offer
• Ad placements
• Writing ads for Facebook
• Writing ads for Instagram
• A/B testing your ad campaigns
• Dynamic creative ad sets that will speed up your testing process
• Ensuring your ads don’t tire out quickly

About the author

Danny Bermant

With 18 years’ experience in digital marketing, Danny Bermant is one of the UK’s top social media experts, helping companies generate new business through their social media presence.

He has a particular interest in the financial services and healthcare sectors, although he has worked with many other sectors too.

Danny teaches social media strategy with the Chartered Institute of Marketing and is a sought-after speaker who regularly addresses conferences on how social media can be used for customer acquisition.

He has been published widely on social media strategy, including these resources from Smart Insights: The Smarter LinkedIn Marketing Guide, The Managing Social Media Marketing Guide, The Influencer Outreach Guide – How to convert brand influencers into brand advocates, and The Video Marketing Guide.